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Building & Validating Databases - Customer Research
A good quality database can be the mainstay to any business. It is vitally important that this is kept up to date by adding new information and checking existing data input on a regular basis. We can either build a new database to your individual specification, or update and maintain your existing one. Validating your database regularly produces better mailshot targeting, reduces postage and literature costs by deleting companies no longer in business or who have moved, and will improve chances of your literature ending up on the correct, decision making persons desk. As with all our services we are totally flexible and can validate/update to suit you, either annually, monthly or weekly. Remember, it costs five times more to secure a new customer that it does to retain existing ones.
Solutions Campaigns Training Call Answering Order Processing Databases Direct Mail Examples
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